Let's share 'aha' moments.

 

As a senior strategic thinker and researcher, I provoke with human realness through actionable insights and people-centric strategies that innovate brands, services and products. 

I successfully deliver global progressive consumer focused projects to a variety of brands and to ultimately add value for both business and consumer. 

 

Eline is a thorough and detailed researcher and strategist. A perfectionist in the most positive sense of the word and a professional who knows to put her many talents to use in a single job. Always a pleasure to work with her!
— Nicole Sanches, Cultural Anthropologist
Working with Eline is a joy. Creative, bright and connected, always ready to go the extra mile, she simply gets things done. Problem? Not in her dictionary. Solutions, that’s what’s up!
— Kirsten van den Hul, Change Agent
Eline worked for thisMemento for 5 years; in this day an age, that’s an amazing level of devotion, belief and loyalty. She was my first employee after the agency’s first 6 months and I (we) never looked back. She was my left brain when I needed it, or vice versa. She ‘got’; what, how, when & why things needed to be done, before I had even thought about them.

She’s a rare breed of; creativity (visual and ideas), pragmatism, strategy and great work experience, all rolled up into one happy, funny x serious (when needed) bundle.
— Jason Fulton, Board member Creative Social

 18yo surfer, skater and art history student photographed during my ethnographic research, London

 18yo surfer, skater and art history student photographed during my ethnographic research, London

People first
I absolutely love talking to people - to listen, observe and connect - to really understand what makes them tick. Wherever they're from. 

Opinionated Leadership
I tend to lead and collaborate with an opportunistic gravitas. 
Together we can move mountains.

Pragmatism as an
understated creativity

Known for having a creative vision with a big chunk of common sense, it brings things forward to impactful opportunities. 


Project highlights

A small selection of projects. Wanna know more? Contact me on LinkedIn

Nike Basketball Western & Eastern Europe Who is the basketball consumer and how can we create brand connections?  A deep dive into the state of the game and the life of the young baller in emerging markets, calling out opportunities ready to be taken.


Nike Basketball
Western & Eastern Europe

Who is the basketball consumer and how can we create brand connections?  A deep dive into the state of the game and the life of the young baller in emerging markets, calling out opportunities ready to be taken.

Converse Chuck Taylor Europe What is the perception around the relatively newly introduced Chuck 70 sneaker? A product perception study with twenty-something fashion-savvy guys to impact marketing comms and distribution strategy across Europe.


Converse Chuck Taylor
Europe

What is the perception around the relatively newly introduced Chuck 70 sneaker? A product perception study with twenty-something fashion-savvy guys to impact marketing comms and distribution strategy across Europe.

 
O'Neill Global How to reset the brand to be relevant for the current millennial girls and boys in 'surf' & 'snow'? A global brand reset with sharp consumer segmentation and consumer muses at its core.


O'Neill Global

How to reset the brand to be relevant for the current millennial girls and boys in 'surf' & 'snow'? A global brand reset with sharp consumer segmentation and consumer muses at its core.

 
Nike Football Global  Besides the organized 11aside game, what other product opportunities are out there and who is the football player beyond the traditional pitch? A product positioning and brand direction for the global football brand.


Nike Football Global 

Besides the organized 11aside game, what other product opportunities are out there and who is the football player beyond the traditional pitch? A product positioning and brand direction for the global football brand.

 

 Contact me if you want to know more about other projects


A minor party (17 and younger) organized by young teen influencers in the hottest club in town.  Shot during one of my research projects by Atlynn Vrolijk, Paris

A minor party (17 and younger) organized by young teen influencers in the hottest club in town. 
Shot during one of my research projects by Atlynn Vrolijk, Paris

A young freestyle skier's kitchen.  Shot during one of my research projects by Atlynn Vrolijk, Chamonix

A young freestyle skier's kitchen. 
Shot during one of my research projects by Atlynn Vrolijk, Chamonix

A schoolyard of a primary school in one of the many suburbs of Moscow. Shot during one of my ethnographic research projects

A schoolyard of a primary school in one of the many suburbs of Moscow.
Shot during one of my ethnographic research projects